Generic CRMs are built for selling subscriptions and services. A real-estate developer sells a specific plot number on a specific layout, with a booking amount, a payment plan tied to construction stages, a broker who expects commission, and a buyer who wants to know when the next instalment is due. Forcing that into Zoho or Salesforce means custom fields, spreadsheets on the side and a plot that gets sold twice because two salespeople had stale data.
Doing business in Thane
Thane has grown from an industrial township on the edge of Mumbai into a large residential and commercial city in its own right. The Wagle Estate and Thane-Belapur Road belt still hold engineering, chemical and pharma units, but the bigger story is real estate: large townships in Ghodbunder Road, Majiwada, Kolshet and Pokhran Road attract families moving out of Mumbai for space, which fuels demand for schools, hospitals, malls, gyms, tuition classes and home services. Corporate offices and IT-enabled companies have moved into Wagle Estate and Kolshet business parks, and retail is dense along Station Road, Naupada and Gokhale Road. Marathi is the local language, with Hindi and English used widely in business. Thane customers are urban, app-savvy and price comparing, so brokers, clinics and retailers rely heavily on WhatsApp, online reviews and UPI to convert them.
What Thane businesses use real estate crm for
- Ghodbunder Road township sales teams routing portal and walk-in leads into Siteboard with automated WhatsApp brochures
- Multi-speciality hospitals and dental clinics confirming appointments and sending post-visit reminders
- Tuition classes and preschools managing admission enquiries and fee reminders on WhatsApp
- Wagle Estate manufacturers automating dealer quotations and dispatch updates
Real Estate CRM for Thane's key industries
Hospitals, clinics & diagnostics
Hospitals and clinics rarely need a real estate CRM, but its inventory and payment schedule engine suits cases such as operation theatre slots, IVF or dental treatment plans, and hospital-owned residential or commercial property. For treatment plans we configure each plan as a booking with staged payments, appointment milestones and receipts, while beds or slots become inventory with live status. A fertility clinic can manage multi-cycle packages. For general patient relationship needs, our generic CRM with healthcare workflows is the right recommendation. Patient data needs stricter consent and access control than property data. After setup, package collections are tracked by stage and slot conflicts disappear.
Real estate, builders & plot developers
Siteboard is built specifically for builders, plot developers and brokers who need inventory, leads and money together. The platform holds unit and plot inventory with live status, captures leads from portals and campaigns, manages site visits and negotiations, converts bookings with payment schedules tied to construction milestones, raises demand letters and receipts, tracks broker commissions and supports RERA-compliant records. A plot developer with several phases can stop double-booking plots. The common mistake is keeping inventory in Excel while using a generic CRM for leads, which is where bookings clash. After launch, sales, accounts and management work from one truth, and buyer communication becomes timely and documented.
Manufacturing & MSME industrial units
Manufacturers rarely need Siteboard, but industrial park developers, MSME cluster associations and units leasing shed space benefit directly. We configure plots and sheds as inventory with size, power load and status, allotment enquiries as leads, allotment as a booking with lease or sale payment schedules, and maintenance charges as recurring demands. An industrial park can manage allotment, transfer and outstanding dues from one screen. For sales and dealer management inside a manufacturing business, our generic CRM and ERP are the right fit. A frequent problem is untracked transfers of plots between allottees that break the ownership record. After setup, allotment status is transparent and dues are collected systematically.
Inventory: the layout is the system
Siteboard starts with your layout plan. Every plot, flat or shop is a record with dimensions, facing, corner or park-facing premium, rate, PLC and status. Salespeople see a colour-coded map: available, held, booked, registered, cancelled. A hold expires automatically after the period you set, so a buyer who says 'main kal booking amount deta hoon' does not lock the plot for a week. Rate revisions are applied per phase or block with an effective date, and every past quotation keeps the rate that applied on that day.
For township projects with multiple phases and product types, filters let a salesperson answer 'east-facing 200 sq yd corner plots under Rs 40 lakh in Phase 2' in seconds while the customer is standing there, instead of calling the office.
Brokers and channel partners
A large share of plot sales in India comes through brokers and channel partners, and commission disputes are where relationships break. Siteboard gives every partner a login where they can register a lead against a project. The first registration wins for a defined validity period, so two brokers claiming the same buyer is settled by the system's timestamp, not by argument. Partners see the status of their leads and site visits but never the full inventory or other partners' leads.
Commission slabs are configured per project and partner type, calculated automatically on booking or on payment milestones, and shown as a payout ledger with TDS deduction. Partners get a WhatsApp update when a payout is approved.
How we serve Thane
Thane brokers and township sales teams are the core AICLEX audience here, and Siteboard is delivered with Marathi, Hindi and English WhatsApp journeys, site-visit scheduling and booking follow-ups. All coordination runs on Zoom and WhatsApp, and clinics and retailers get WhatsPilot flows with UPI payment collection.
Why Thane businesses choose AICLEX™
Built by us, for Indian plot sales
Siteboard is our product, designed around layouts, holds, PLC, construction-linked plans and broker ledgers, not adapted from a Western sales tool.
WhatsApp and AI calling built in
WhatsPilot and Zonvo are ours too, so buyer reminders and lead calling are native features rather than integrations that break.
Flat, predictable pricing
Rs 1,00,000 per year for Developer Pro, with a GST invoice. No per-user pricing that punishes you for adding a site executive.
We tell you when it is not a fit
If you need procurement, accounting or a nationwide multi-entity ERP, we will say so and point you to the right stack, including our own ERP work if relevant.
Questions from Thane clients
Do you provide real estate crm for businesses in Thane?+
Yes. Thane brokers and township sales teams are the core AICLEX audience here, and Siteboard is delivered with Marathi, Hindi and English WhatsApp journeys, site-visit scheduling and booking follow-ups. All coordination runs on Zoom and WhatsApp, and clinics and retailers get WhatsPilot flows with UPI payment collection. Most engagements start with a discovery call on Zoom or WhatsApp, and we share a written proposal with GST invoice before any work begins.
Which industries in Thane do you usually work with?+
Thane businesses we typically serve include Real estate and townships, Engineering, chemicals and pharma, Corporate offices and IT-enabled services, Healthcare and education. Typical requests look like: Ghodbunder Road township sales teams routing portal and walk-in leads into Siteboard with automated WhatsApp brochures; Multi-speciality hospitals and dental clinics confirming appointments and sending post-visit reminders.
Can the solution work in Marathi and Hindi as well as English?+
Yes. Customer-facing pieces such as WhatsApp flows, ad copy, landing pages and call scripts can be delivered in Marathi, Hindi, English so they match how buyers in Thane actually communicate.
Do I need to visit your office to get started?+
No. We work with Thane clients fully remotely: requirements on a Zoom call, updates on WhatsApp, and a shared tracker for progress. Site visits can be arranged for larger projects.
How much does real estate CRM software cost in India?+
Siteboard Developer Pro is a flat Rs 1,00,000 per year plus GST, covering setup, import and support. Generic CRMs charge per user per month, which for a 15-person team with real-estate customisation often exceeds that figure once implementation is included. WhatsApp messaging is billed separately through WhatsPilot and Meta.
Can brokers see my full inventory?+
No. Channel partner logins show only the leads they registered, their status, visit schedules and their own payout ledger. Inventory visibility for partners is off by default and can be limited to a summary of availability by block if you choose to enable it.